Blogger Babe Series: Elizabeth Hugen, Lizzie in Lace


I'm elated to announce a new collaborative addition to Fork & Frill -- a blogger series! Within this series, I will be picking the brains of some of the most creative and inspiring style bloggers, and I'm super excited to have you along for the ride! 

Our first blogger is Elizabeth Hugen of Lizzie in Lace. I found Lizzie's blog through Style Collective, and I was instantly blown away by her blog aesthetic and writing style. She continually pushes content that is relatable and undeniably pretty. When considering who to reach out to for this series, she was the first to come to mind. If Lizzie is any indication of how this series will go, suffice it to say that we are all in for a treat, y'all. Love her and love her answers! Read on to see what I asked and how she responded. And make sure you follow her everywhere. Her Insta is gorg, and her blog is feminine and flirty in all the right ways. Not to mention she is a total stinkin' BABE.


Blogger Babe: Lizzie in Lace

Name: Elizabeth Hugen

Location: California

Title: Fashion Blogger

How would you describe your signature style? Ultra feminine, romantic and whimsical with a touch of boho. I love playing with color, textures, prints and embellishments to create beautiful and interesting outfits.

Who is your ultimate style crush? Lauren Conrad, of course! LOVE her!

What are some blogs that you can’t get enough of? Gal Meets Glam, Atlantic-Pacific and Margo & Me are my all time faves!

What inspired you to start Lizzie in Lace? When I was in elementary school, I dreamed of becoming a fashion designer. I was always sketching out my designs and learned how to design and hand sew items for my stuffed animals. In high school, my outfits were always the topic of conversation. I eventually enrolled in art school to major in fashion design. I got into a very prestigious school but couldn't afford it so I went elsewhere. Long story short, I lost a lot of money by going to this school and ended up moving back home due to the circumstances. I was absolutely crushed and unwillingly enrolled in the local university where I majored in studio art and marketing. I've always loved figure drawing and portraiture, but I found a new love of sculpture classes because I was able to use my creativity and love of fashion to create garments out of everyday items: foil, wire, toilet paper, newspaper, etc. However, no matter what I did, there were always roadblocks in my way on my road to become a fashion designer. It wasn't until I lost my job in 2012 that I had an epiphany. With my new found free time, I discovered the world of fashion blogging and immersed myself in it completely. I thought those girls were SO cool and never thought I could have my own blog. I ended up starting one and was too embarrassed to tell anyone. My boyfriend at the time (now husband) found it somehow so I deleted it and almost gave up on my dream of working in fashion. In the back of my mind, I always felt this need to start again. It wasn't until February of 2015, that I acted on it and gave myself one last chance to make my fashion dreams come true. What started as a hobby and a love to share my style has become my business and true passion. I always thought that I would ONLY design clothing since I'm an artist, but I have found that blogging is actually where I am meant to be. I have found this love for it that I never thought I would have for anything else and I am so grateful for everything. While the road to fashion designer was nearly impossible and discouraging, the road to fashion blogger has been seamless. Starting this blog has been one of the best decisions that I've ever made.


Who is your blog for? At first, I blogged for me and only me as it was the much needed creative outlet in my life. As I grew, I realized that people looked to me for advice and inspiration (I seriously never thought anyone would read my blog!) so I started blogging less for me and more for my readers. At this moment, it's a bit of both. I blog to fulfill my passion of being creative and helping others and I blog for others to share knowledge and create relationships.

How long have you been blogging? Just over two years :-)

Any advice for people who want to break into blogging? JUST DO IT. Seriously. People always trying to wait for the right time, but there is NO right time. It doesn't matter how old you are, where you live, what you do for a living...if you have the passion and motivation to start a blog, you can do it. I only wish I would have started sooner. Also, make sure that you are blogging for the right reasons. I have people asking me all the time how to make money or get free things when they've only just begun. I did not start with the intention of getting paid or getting free clothes...I simply wanted to share my passion with others. That's it. And it's turned into so much more! Be prepared to work HARD (and I mean countless hours, days and years). You likely will not earn any money in the beginning, but if it's something you truly love, then keep pushing forward...growing, evolving, and always learning. I did not earn my first cent until 21 months after starting my blog. But I was dedicated, consistent and always ALWAYS learning (even when I was working 70+ hours a week). I see too many people just give up, but if it's truly something you want, be patient and everything will fall into place :-) It's all about the journey.

What has been your coolest collaboration? So I have a list of "dream collaborations" and of course, LC Lauren Conrad was one of them. I got to check this one off the list recently and it was seriously a pinch me moment! But really, I have worked with SO many amazing brands and have had a lot of great experiences with them. Other brands on my "dream list" are Dior, Zimmerman and Kate Spade.


How do you balance blogging with everything else? It's SO hard. I'm awful at time management. I just want to blog all the time lol! Until about two weeks ago, I was working three jobs: substitute teaching, running another business teaching guitar and the blog. Little by little, as the blog grew, it took over more and more of my time. I finally quit one of my jobsabout two weeks ago so that I could keep up with everything. I have to keep a very detailed schedule and try my best to stay on track because it's very easy to get distracted.

How has Lizzie in Lace evolved since you started? It has evolved SO much. It's INSANE! What started as a hobby has turned into my career (eek!). I have been consistently posting, growing my account steadily and applying things that I've learned along the way. I didn't start to see any big changes until 5 months ago and since then, it's been like a domino effect. We upgraded to a new camera and I got serious about branding my Instagram. It has brought an abundance of opportunities including working with the biggest brands I have worked with to date, releasing a t-shirt collection that I got to design, hitting a milestone of 100k followers, being featured in InStyle magazine. and the opportunity that I have been waiting so long quit a job that didn't fulfill me. My style has evolved so much as well and I feel like it truly represents ME. I still have so much to learn and I know my brand and blog will evolve even more over time, but I am just so thankful and grateful for everything. It is truly a humbling experience.

What’s your favorite post you’ve written so far? Oh gosh! I have so many. Probably my more helpful posts about Instagram, not comparing yourself to others and reasons why I love wearing dresses. I am an INFJ personality so I love talking about deep issues every now and then :-)

Anything else you’d like to add? Thank you so much for interviewing me :-)

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